L'ART x SALOMON - 360 CAMPAIGN

Merging car culture with trail running, L'Art de l'Automobile and Salomon collaborated on two highly anticipated collections. To bring the “Faster than ever” concept to life, we designed a campaign built around motion. By 3D-modeling the sneakers instead of using traditional photography, we gained full creative control over reflections, angles, and motion blur. To stand out in a saturated cityscape, we staged the collab reveal across billboards, IRL activations, and social media.