THE KOOPLES - HAVE YOU SEEN AMELIA

To launch The Kooples’ newest hit bag, we created a campaign built around the mystery of their new face, Amelia Gray. Centered on the line “HAVE YOU SEEN AMELIA?”, the project blended traditional OOH with hyper-realistic FOOH. A custom 3D interactive billboard transformed the launch into a playful, viral scavenger hunt across the city skyline.